Tourism is now widely acknowledged to be a global phenomenon. The world population has grown rapidly, and improved standards of living have allowed more and more people to participate in tourism. There is a strong hunger for new destinations that require people to travel further, due to loss of authenticity, a desire to be original, or a longing for escape. Tourists have become much more demanding, expecting higher accommodation standards and engaging in increasingly energy intensive activities. Societies around the world have transformed into consumer-based entities, and international tourism often means that cultural differences are part of the attraction, and that cultural items are the center of the tourist gaze (Urry, 1990). Furthermore, the global tourism industry suffers from planned obsolescence – a condition in which a consumer good rapidly becomes obsolete and thus constantly requires replacement, or frequent changes. But what happens when this consumer good is a host country’s cultural identity, and the tourist product is consumed at the place it is produced?